Co-Founder
CFO

A strategically minded CFO with strong commercial instinct and the ability to build the financial and business architecture from the ground up. Someone who can think across revenue models, unit economics, capital allocation, pricing, partnerships, risk, fundraising and long-term value creation — without losing sight of the mission.

You're alert, sharp, and independent. You enjoy building a company from scratch: shaping business models, testing, optimising, scaling them, and working together with Lisa (CEO) and the CTO. You switch effortlessly between strategic and operational levels, work intensively with others, but know when to hold your own line.

You sense when it's time to push through, when to align, and when to simply say "no", even to Lisa :)

You are someone who:

• Has experience with SaaS and membership models, pricing, and digital platforms
• Understanding of SaaS unit economics and usage-based technology costs; experience with AI products or other variable-cost digital platforms is a strong advantage
• Can build and evolve financial models, scenario frameworks, KPI systems and decision tools that actually shape company strategy
• Understands partnerships and sales channels, and knows how to activate them
• Has experience with investors and exit (a plus)
• Has experience with cap table management
• Proactively identifies risks and growth opportunities and translates them into strategic choices
• Thinks strategically but also executes: from funding to legal, from cash flow to administration
• Is comfortable contributing to people operations and compensation governance as the team grows
• Co-builds from a place of involvement, vision, and ownership in exchange for sweat equity
• Wants to contribute to positioning, proposition, and implementation structure
• Is actively engaged in personal growth and conscious living
• Stays connected: wants to inform and be informed
• Is comfortable working alongside a first-time CEO who is ambitious, fast-learning, and fully committed

From day one, you'll be co-architect of the business model, financial architecture and commercial foundation. Together with Lisa (CEO) and the CTO, you'll help translate the vision into a scalable, healthy and profitable company.

You combine strategy, finance, and commercial logic in one role, setting the direction for everything related to money, growth, and structure.

• Financial leadership: manage the finances, administration, and cash flow, and build a solid financial plan including budgets, scenarios, and reporting. You own this domain end-to-end, including the administrative and compliance requirements of operating within the DWTC Free Zone in Dubai.
• Business model and pricing strategy: develop and continuously test the revenue architecture across subscriptions, usage-based access, human-support pathways, experiences, partnerships and future business models. You think like a builder and co-owner, not just a numbers person.
• Commercial-to-product translation: test and validate revenue models with the CEO and CTO, and translate commercial decisions into structures that can be implemented cleanly in the product and technology.
• Dashboards and investor-ready reporting: set up financial dashboards, KPIs, and documentation for internal steering and for external parties such as investors, keeping our financial narrative consistent, transparent, and investor-ready at all times.
• Partnerships and B2B strategy: research and activate partnerships, affiliate structures, or B2B approaches that fit our offering and mission.
• Funding and growth phase guidance: prepare funding rounds, develop materials, hold conversations with investors, and ensure we're building in a financially sustainable and scalable way.
• People operations & compensation governance: in coordination with the CEO, establish financial policies related to team compensation, hiring budgets, and payroll systems, ensuring compliance, fiscal sustainability, and alignment with company culture as the team grows.
• AI-native unit economics: develop and monitor AI-native unit economics, translating model usage, infrastructure and user behaviour into pricing, margin, forecasting and growth decisions alongside the CTO.

You're not just the numbers person. You're a leader.

• Real co-founder equity, with involvement and ownership (structure shared after an initial alignment conversation)
• Part of the core founding team (CEO, CTO, CFO): shared ownership of the company's success, with distinct areas of leadership and accountability
• Freedom to build, full autonomy to shape the financial foundation and commercial direction
• Shared decision-making: we build together based on mutual respect, transparency and equal voice
• Transparent communication and processes
• A vision-driven team with courage, speed, and a bias for action
• Bold ambition: positioning The Imperfect Self for a €100M+ strategic acquisition within 5–6 years
• No politics, just direct communication, fast execution, and deep conversations
• A well-developed concept and initial investment capital provided by the CEO

Human Design is one optional reflective lens used within The Imperfect Self to explore collaboration dynamics, decision-making styles, energy rhythms and long-term founding-team coherence. It is not treated as factual proof of compatibility and does not replace experience, capability or execution.

It's used to explore:

• How founders make decisions under pressure
• How energy is exchanged within the team
• Where natural strengths and friction points may arise
• Whether long-term collaboration feels coherent and workable

No single type or authority is required. What matters is self-awareness, emotional maturity, respect for each other's decision-making processes, and the ability to communicate and take responsibility.

As founder and CEO, I assess potential co-founders across multiple dimensions, reflecting both the ambition of the company and the responsibility of building a resilient founding team.

• Financial & commercial capability: the ability to build and lead the financial, commercial and strategic structures the company needs now and in future phases
• Experience: operating at a level appropriate to a pre-seed, high-growth environment
• Commitment: time, availability, ownership, willingness to carry responsibility
• Founding team coherence: how decision-making, communication, pressure, and energy dynamics function within the team

All four dimensions matter. Strong financial capability alone is not sufficient for a founding role, and alignment in vision without coherence in execution creates long-term risk.