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Dubai

Co-Founder
CTO

Own the architecture. Shape the product. Build the company.

Build the intelligence behind a new kind of personal-growth platform.

Explore the role →

About The
Imperfect Self

The Imperfect Self is a soulful tech platform for conscious personal growth.

We believe that real, lasting transformation starts with self-inquiry, not with chasing perfection.

In a world full of quick fixes, superficial advice, and an overwhelming number of coaches, we create space for true authenticity.

That's why we combine intelligent AI conversations (MirrorTalks), radically curated content, and real human coaching into one digital ecosystem, both web-based and app-based.

No filters. No noise. Just the right tools and support, exactly when you need them.

Our products: Web Platform · Mobile App

We're currently in the concept phase: the idea has been strategically developed, core processes are in place, and the business model is being shaped.

The next step? Defining, building, and evolving the MVP together with you. Not looking for an executor, but a true co-creator.

The role, in detail

About The Position

Basics

Let's start with some details.

  • LocationDubai-based, with regular in-person collaboration during key build phases
  • TimeFounder-level dedication from day one, growing naturally with the company and its build phases. More is welcomed.
  • StartAs soon as possible
  • ContributionAn active co-founder role requiring consistent technical leadership, hands-on involvement in key build phases, and shared responsibility for company decisions
  • EquityThis is an equity-based founder opportunity rather than a salaried position at the current stage. The proposed equity and vesting structure will be shared with candidates after an initial alignment conversation

Who I'm
looking for

A big-picture thinker with hands-on technical leadership. Someone with vision who knows how to translate it into architecture, decisions, momentum, and who builds with the right people around them, not just alone.

You're alert, sharp, and independent. You know when to build it yourself and when to bring in the right person to do it better. You lead with clarity, move with intention, and understand that the technology you build is in service of something larger than the product itself.

You prefer to work in close collaboration, but also know how to hold your own line. You sense when it's time to push through, when to align, and when to simply say "no", even to Lisa :)

You are someone who:

  • Can independently build and lead the development of MVPs (bonus: React, Firebase, GPT APIs, Node.js)
  • Has experience with AI tools and integrations (bonus: GPT integrations, fine-tuning, personalization engines)
  • Masters both web and app development (iOS/Android) using Flutter or native stacks
  • Has a strong eye for UX/UI design and user flows
  • Knows when to build in-house and when to delegate, and leads a lean network of developers, designers, and QA specialists within an agreed budget
  • Is actively engaged in personal growth and conscious living
  • Stays connected: wants to inform and be informed
  • Commits as a co-builder through sweat equity with ownership, vision, and genuine involvement
  • Sees themself leading and scaling a development team as the company grows
  • Has experience building or scaling digital products (international experience is a plus)
  • Is comfortable working alongside a first-time CEO who is ambitious, fast-learning, and full-on

What you'll
be doing

From day one, you'll be a co-architect and technical leader of the MVP. Together with Lisa (CEO) and the CFO, you'll define the functional, technical, and strategic foundation of the platform.

You lead the technical vision. That means deciding what gets built, by whom, and in what order.

  • Technical leadership & architecture: define the tech stack, guard the technical direction, make the foundational decisions that shape the product for years to come.
  • Full-stack development incl. AI: develop and oversee the entire platform: frontend, backend, and AI integrations (GPT, personalization, coach matching).
  • Mobile development (iOS/Android + QA): lead the mobile app using Flutter or native stacks, including test automation and QA.
  • UX/UI and user experience: bring a strong instinct for intuitive, beautiful, purposeful design.
  • Team and budget: build and lead a lean, high-quality network of developers, designers, and QA specialists.
  • Product contribution: actively contribute to the revenue model and translate commercial decisions into technical solutions.

You're not just a maker. You're a leader.

What I
offer

  • Real co-founder equity, with involvement and ownership (structure shared after an initial alignment conversation)
  • Part of the core team (CEO, CTO, CFO): equal in vision, each with a distinct area of focus
  • Freedom to build: full autonomy to shape the product and technical foundation
  • A clear budget framework to build and lead your own development network from early on
  • Shared decision-making: we build together, based on mutual respect and equal voice
  • Transparent communication and processes
  • A vision-driven team with courage, speed, and a bias for action
  • Bold ambition: positioning The Imperfect Self for a €100M+ strategic acquisition within 5–6 years
  • No politics: just direct communication, fast execution, and deep conversations
  • A well-developed concept and initial investment capital provided by the CEO

Working style
& Human Design

Feel free to share your Human Design chart if you already have one.

Human Design is used within The Imperfect Self as a strategic and reflective lens to understand collaboration dynamics, decision-making styles, energy rhythms, and long-term founding team coherence. It does not replace experience, capability, or execution.

It's used to explore:

  • How founders make decisions under pressure
  • How energy is exchanged within the team
  • Where natural strengths and friction points may arise
  • Whether long-term collaboration feels coherent and workable

No single type or authority is required. What matters is self-awareness, emotional maturity, respect for each other's decision-making processes, and the ability to communicate and take responsibility.

Selection
principle

As founder and CEO, I assess potential co-founders across multiple dimensions, reflecting both the ambition of the company and the responsibility of building a resilient founding team.

  • Technical capability: the ability to build and lead what the company needs now and in future phases
  • Experience: operating at a level appropriate to a pre-seed, high-growth environment
  • Commitment: time, availability, ownership, willingness to carry responsibility
  • Founding team coherence: how decision-making, communication, pressure, and energy dynamics function within the team

All four dimensions matter. Strong technical skills alone are not sufficient for a founding role, and alignment in vision without coherence in execution creates long-term risk.

My
ambition

I'm not just building a platform. I'm building a movement.

My ambition is to build a solid, profitable, high-impact company and position it for a potential €100M+ strategic exit within 5 to 6 years. Not building fast just to sell it, creating real value.

International scale is built into the foundation. The initial coach and practitioner network starts with a focused Dutch market approach, but the broader platform is not country-bound.

This requires co-founders who:

  • Dare to think beyond the obvious
  • Are strategic and hands-on
  • Thrive in a fast-moving, evolving environment
  • Feel true ownership, in both vision and execution
  • Understand that impact and commercial ambition can strengthen each other

A note from the founder

Lisa

Lisa is the visionary force behind The Imperfect Self. She embodies leadership, initiative, structure, and action. She thinks fast, works hard, and feels deeply. She holds the line, dreams big, and values direct communication.

Lisa is far from mainstream. She follows her own current. With strong values and a drive to connect people, she thrives in the grey space between strategy and creation.

With a background in architectural engineering, Lisa worked for years as a project manager in real estate, until a deep desire for freedom, purpose, and working on her own terms sparked a radical shift. The idea for The Imperfect Self came to her, and she never let go.

She's looking for experienced co-founders who not only complement but also elevate the mission, in a culture of openness, equality, and growth.

Other role sought

The Founding
Team

Alongside a technical co-founder (CTO), we're also looking for a financial co-founder (CFO) with strategic commercial instinct and the ability to build the business and revenue architecture from the ground up.

The goal is for the three of us to form the core team, each with a distinct focus, but with shared leadership and a unified vision. You, as CTO, build the product and the underlying technology. Lisa holds the brand, the mission, and the execution. The CFO sets the commercial direction and financial structure.

Know the (im)perfect person for this role? Please let us know.

Ready to do things differently?

Let's talk.

Not ticking every box? Who cares. If you feel this is mine, I need to be part of this, we want to hear from you. This isn't a job application, it's the start of a founder conversation.

01 · About you

The basics

02 · Your story

Tell us more

What's your relevant background?

Why does The Imperfect Self interest you?

What part of the role feels most aligned with you?

What questions or concerns do you already have?

03 · The build

For the technical mind

What have you previously built or architected?

How do you approach AI systems involving ambiguity, safety, and human interpretation?

What does creating spaciousness in dialogue mean to you, technically?

Which part of the TIS architecture would you want to explore first?

04 · Last step

Optional, but tells us a lot

F*ck perfect, choose real

embrace authenticity · live beyond performance

lisa@theimperfectself.com

The Imperfect Self FZ-LLC · www.theimperfectself.com